Snüz
SnüzCurve pregnancy pillow
The curved support that finally lets you sleep on your side, without building a fortress of cushions.
Shop at Snüz
The Edit
The things we would actually buy.
A considered edit of premium pieces worth your money, and quiet honesty about the ones that are not. Chosen by us, organised by where you are.
We may earn a small commission if you buy through our links, at no cost to you. We only ever point you towards what we would choose ourselves.
Pregnancy
The few things that genuinely earn their place across nine months.
Mama Mio
Tummy Rub belly oil
Less about preventing stretch marks, more two quiet minutes that are yours.
Shop at Mama MioLegology
Air-Lite leg treatment
A cooling cream for swollen, heavy ankles. Quietly brilliant, especially before a flight.
Shop at LegologyIsabella Oliver
Transitional maternity edit
A few feed-friendly pieces that work now and well past birth. Buy little, buy well.
Shop at Isabella OliverBetterYou
Magnesium sleep soak
For the restless legs and the nights that go sideways in the third trimester.
Shop at BetterYouChilly's
Reusable water bottle
You drink more when the bottle is nice to hold. A small thing, a real difference.
Shop at Chilly'sbbhugme
Pregnancy pillow
The adjustable, full-body pillow that hugs your changing shape and moves with you, belly to knees. Doubles as nursing support afterwards.
Shop at bbhugmeNaydaya
Body Saviour stretch mark butter
A rich, fast-absorbing butter to soothe and support stretching skin through pregnancy and beyond.
Shop at NaydayaThe Hospital Bag
What to pack, and everything the other lists overpack.
The White Company
Button-down nightdress
In a dark shade, for labour, skin to skin and the days afterwards.
Shop at The White CompanyFrida Mom
Disposable postpartum underwear
The single most underestimated item. Pack far more than feels reasonable.
Shop at Frida MomNatracare
Organic maternity pads
Generous, breathable and kind to skin, when everything feels tender.
Shop at NatracareAnker
Extra-long charging cable
The sockets are never where the bed is. The most requested thing on every ward.
Shop at AnkerThe White Company
Towel and flip-flops
For the ward shower, which is exactly as you are imagining.
Shop at The White CompanyHotmilk
A going-home set, a size up
Nothing zips the way it did. Soft, loose and forgiving wins the day.
Shop at HotmilkThe Nursery
Beautiful, useful pieces for the room and the early days.
Snüz
SnüzPod5 bedside crib
Safe closeness for the weeks of night feeds, with a zip-down side for easy reach.
Shop at SnüzTommee Tippee
Gro Anywhere blackout blind
Portable blackout that genuinely blacks out, at home or away.
Shop at Tommee TippeeTutti Bambini
Nursing glider chair
A feeding chair you would happily sit in at 3am. Comfort first, always.
Shop at Tutti BambiniTommee Tippee
Dreammaker night light
Low and amber, so night feeds never fully wake either of you.
Shop at Tommee TippeeDesenio
A print you love
One beautiful thing that makes the room yours rather than a catalogue.
Shop at DesenioFeeding
For bottle, breast and the messy middle ground.
aden + anais
Cotton muslin squares
A mountain of them. Whatever number you imagined, double it.
Shop at aden + anaisElvie
Elvie wearable pump
A discreet, hands-free breast pump for the women who need their arms back.
Shop at ElvieLansinoh
HPA Lanolin nipple balm
The one to have ready before day three, not after.
Shop at Lansinohbbhugme
Nursing pillow
Proper, adjustable support for your arms and back through the long sits.
Shop at bbhugmeMAM
Easy Start bottles
If bottle feeding, a self-sterilising bottle babies tend to take to.
Shop at MAMBravado
Body Silk nursing bra
Get measured properly. The early days are easier when nothing digs in.
Shop at BravadoBoobie Bracelet
14k gold nursing bracelet
A quiet keepsake that also reminds you which side you fed from last. Engraving optional.
Shop at Boobie BraceletNourish & Wellness
The teas, tonics and supplements we actually use, to support energy, gut health and recovery through it all.
Symprove
Daily gut-health supplement
A water-based live bacteria formula that actually reaches the gut alive. Use BUBBA50 for 50% off your first three months.
Shop at SymproveOshun
Electrolyte hydration
Botanical, electrolyte-rich hydration made with women's health in mind. 15% off when you subscribe.
Shop at OshunFreja
Chicken instant bone broth
High in protein and collagen, gentle on digestion, ready in seconds. A restorative pantry staple.
Shop at FrejaSweet Bee Organics
Sweet Sleep magnesium butter
A magnesium-rich body butter for a calming pre-sleep ritual. 10% off through the link.
Shop at Sweet Bee OrganicsSABI
Breastfeeding herbal infusion
Fennel, oat straw, moringa and nettle, a nourishing daily cup to support milk flow and replenish you.
Shop at SABIFinal Dates
Organic chocolate date truffles
Medjool dates and dark chocolate, the date-in-late-pregnancy tradition made lovely. Code BUBBALOVESDATES at the link.
Shop at Final DatesNewborn Days
The small kit that makes the fourth trimester softer.
MORI
Clever zip sleepsuits
Bamboo and cotton, zip-front and mitt-cuffed, made for half-asleep changes.
Shop at MORILove To Dream
Swaddle Up
An easy, zip-up swaddle for the babies who settle better held.
Shop at Love To DreamErgobaby
Omni 360 carrier
For contact naps and two free hands. Get it fitted so your back stays happy.
Shop at ErgobabyMyHummy
White-noise soother
Womb-loud and boring is the point. A travel-friendly one earns its keep.
Shop at MyHummyMORI
Bibs and burp cloths
See also: muslins. You will be doing a great deal of laundry.
Shop at MORIFor You
Recovery, comfort, and the odd thing that is purely lovely.
Frida Mom
Peri bottle
Quietly essential after birth. Nobody mentions it. Everybody needs it.
Shop at Frida MomFrida Mom
Postpartum recovery kit
High, soft and disposable. This is not the moment for anything pretty.
Shop at Frida MomThe White Company
A robe you live in
One you can feed and answer the door in. Make it one you actually like.
Shop at The White Companyphizz
Electrolyte hydration
Feeding is thirsty work. Keep these where you sit.
Shop at phizzLanolips
101 Ointment
One good balm for lips, hands and baby, in every room.
Shop at LanolipsNEOM
A scented candle
One small thing that is only for you. A little tenderness, on purpose.
Shop at NEOMNaydaya
Baby shower gift set
A beautifully put-together set of nourishing skin essentials. A lovely thing to give, or to receive.
Shop at NaydayaBubba & Me
Gift voucher
From £25. Classes, feeding support and holistic care for someone who needs it. The gift that looks after the parent, not just the baby.
Shop at Bubba & Me
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