Snüz
Snüz Curve pregnancy pillow
The curved support that finally lets you sleep on your side, without building a fortress of cushions.
Shop at Snüz
The Edit
The things we would actually buy.
A considered edit of premium pieces worth your money, and quiet honesty about the ones that are not. Chosen by us, organised by where you are.
We may earn a small commission if you buy through our links, at no cost to you. We only ever point you towards what we would choose ourselves.
Pregnancy
The few things that genuinely earn their place across nine months.
Mama Mio
Tummy Rub belly oil
Less about preventing stretch marks, more two quiet minutes that are yours.
Shop at Mama MioLegology
Air-Lite leg treatment
A cooling cream for swollen, heavy ankles. Quietly brilliant, especially before a flight.
Shop at LegologyThe Hospital Bag
What to pack, and everything the other lists overpack.
The White Company
Button-down nightdress
In a dark shade, for labour, skin to skin and the days afterwards.
Shop at The White CompanyFrida Mom
Disposable postpartum underwear
The single most underestimated item. Pack far more than feels reasonable.
Shop at Frida MomNatracare
Organic maternity pads
Generous, breathable and kind to skin, when everything feels tender.
Shop at NatracareThe Nursery
Beautiful, useful pieces for the room and the early days.
Snüz
SnüzPod5 bedside crib
Safe closeness for the weeks of night feeds, with a zip-down side for easy reach.
Shop at SnüzTommee Tippee
Gro Anywhere blackout blind
Portable blackout that genuinely blacks out, at home or away.
Shop at Tommee TippeeTutti Bambini
Nursing glider chair
A feeding chair you would happily sit in at 3am. Comfort first, always.
Shop at Tutti BambiniFeeding
For bottle, breast and the messy middle ground.
aden + anais
Cotton muslin squares
A mountain of them. Whatever number you imagined, double it.
Shop at aden + anaisElvie
Elvie wearable pump
A discreet, hands-free breast pump for the women who need their arms back.
Shop at ElvieLansinoh
HPA Lanolin nipple balm
The one to have ready before day three, not after.
Shop at LansinohNewborn Days
The small kit that makes the fourth trimester softer.
MORI
Clever zip sleepsuits
Bamboo and cotton, zip-front and mitt-cuffed, made for half-asleep changes.
Shop at MORILove To Dream
Swaddle Up
An easy, zip-up swaddle for the babies who settle better held.
Shop at Love To DreamErgobaby
Omni 360 carrier
For contact naps and two free hands. Get it fitted so your back stays happy.
Shop at ErgobabyFor You
Recovery, comfort, and the odd thing that is purely lovely.
Frida Mom
Peri bottle
Quietly essential after birth. Nobody mentions it. Everybody needs it.
Shop at Frida MomFrida Mom
Postpartum recovery kit
High, soft and disposable. This is not the moment for anything pretty.
Shop at Frida MomThe White Company
A robe you live in
One you can feed and answer the door in. Make it one you actually like.
Shop at The White Company
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